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Main > Car Makers News > Other > Kelley Blue Book hands out 2008 Brand Image Awards Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic design principles -- despite the fact that the German brand sells plenty of SUVs, too. And when a brand starts to get a negative image, it can take years to overcome that bad stigma -- just ask Ford. So, with all of this in mind, Kelley Blue Book has announced the winners of its 2008 Brand Image Awards, which... Full article... Article added: 2008-03-22 19:54:41 Article Views Rating: 182 Main > Car Makers News > Other > 2008 Road Trip Vehicles of the Year as chosen by Thule There are few words in the English language which can conjure up as much meaning, and likely so many memories, as these: road trip. We've all been on them before; some are the highlights of your life and some... well, not so much. But having the right vehicle can make all the difference in the world. Thule, maker of "transportation accessories", has added its name to the ever-growing list of companies that have invented an "__ of the year" award. For this particular honor, Thule has broken the... Full article... Article added: 2008-03-22 19:54:38 Article Views Rating: 233 Main > Car Makers News > Other > Auto briefs NEW YORK -- Toyota Motor Corp. has cut its forecast for the U.S. auto market this year and now expects overall industry sales of around 15.5 million cars and trucks, according to Toyota executives at the New York car show. That range "is looking to be a more reasonable and realistic view," Randy Pflughaupt, vice president for marketing at Toyota Motor Sales USA, said at the auto show. At the start of the year, the Japanese automaker had predicted the market would be flat in 2008, with sales totaling... Full article... Article added: 2008-03-22 19:54:34 Article Views Rating: 253 Main > Car Makers News > Other > America's faltering economy may bolster auto industry So, gas is speeding toward $4 a gallon, the dollar is headed downhill equally as fast, people can't afford to keep their homes, the national economy is tanking -- with Michigan leading the way. What is to like about this situation? Actually, for those of us involved in the auto industry, the short-term pain may bring some long-term gain. For amid all the gloom and doom, there could be a bright side for the U.S. auto industry and for Michigan itself. The steep decline of the dollar against the euro has... Full article... Article added: 2008-03-22 19:54:32 Article Views Rating: 328 Main > Car Makers News > Scion > Scion planning to double lineup After a bright start six years ago Scion’s sales have tanked and unless action is taken things are set to get worse. The Toyota budget brand sold just 130,000 cars last year, down 25% on the previous year, and officials are predicting volumes to remain unchanged this year. Most of the blame has been directed towards Scion’s limited lineup, although a weak car market was also a factor in the equation. Scion has developed a new turnaround plan, which involves adding a host of new models and several... Full article... Article added: 2008-03-22 19:54:23 Article Views Rating: 212 Main > Car Makers News > Other > Kelley Blue Book 2008 Brand Image Awards Influential auto resource Kelley Blue Book KBB and its marketing research team have compiled a list of vehicles based its consumer perception data. Researchers look at carmaker’s achievements in creating and maintaining brand attributes that consumers look for when buying a new car, and is one of the best indicators of how certain brands are perceived by the public. The winners were announced during a media event at this week’s New York Auto Show and include top picks for ‘Best Interior Design’... Full article... Article added: 2008-03-22 19:53:36 Article Views Rating: 347 |
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