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Main > Car Makers News > Other > Kelley Blue Book hands out 2008 Brand Image Awards Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic design principles -- despite the fact that the German brand sells plenty of SUVs, too. And when a brand starts to get a negative image, it can take years to overcome that bad stigma -- just ask Ford. So, with all of this in mind, Kelley Blue Book has announced the winners of its 2008 Brand Image Awards, which... Full article... Article added: 2008-03-22 19:54:41 Article Views Rating: 182 Main > Car Makers News > Other > Autocar ranks 100 top F1 drivers of all time Autocar has listed the top 100 Formula 1 drivers of all time, as declared by British motorsport journalist Alan Henry. We won't spoil the top-of-the-list surprise for you, but of course, as with all of these things, some of the placings could be a little controversial. At least until one realizes that there haven't really been that many F1 drivers in the 62-year history of the sport. Still, Mika Hakkinen at #10 in front of Michael Schumacher at #11 strikes us as somewhat odd. And Barrichello and Button... Full article... Article added: 2008-03-22 19:54:38 Article Views Rating: 242 Main > Car Makers News > Other > B170 NTG Blue Efficiency Mercedes Benz In Summer 2005 Mercedes-Benz started making B-class four-door crossovers. This year it is unique due to its usage of natural gas as fuel. In total the company offers 7 different engines for the B-class vehicles. There is a choice of gasoline and turbo-diesel. But the new B170 NTG Blue Efficiency model runs on both gasoline and natural gas. It has a switch that shuts down the engine when the car is going to change the fuel. This option will help the car to attract more interest from consumers. The look... Full article... Article added: 2008-03-22 19:54:35 Article Views Rating: 260 Main > Car Makers News > Mercedes-Benz > Mercedes-Benz E550: A plush highway cruiser NEW YORK -- Poverty is greatly overrated. So is what is construed as "just-folks" normalcy. Both conditions are heralded only by people who don't have access to lots of money. In a word, Paris Hilton is right. It is better to be rich, even if you are not much of anything else. Money at least gives you the opportunity to try to become something better. The theory is crass. But it is nonetheless true, as evidenced by anyone confronted with a choice between driving an economy car or a 2008 Mercedes-Benz... Full article... Article added: 2008-03-22 19:54:33 Article Views Rating: 208 Main > Car Makers News > Other > Foley is parting with beloved Corvette Attention, political and hot rod junkies: Now's your once-in-a-lifetime chance to own a little red Corvette once driven by the speaker of the House of Representatives. That's right, former Speaker Tom Foley's 2001 shiny Corvette convertible is up for sale. Much to the Washington Democrat's chagrin. Foley, 79, now largely retired as a lobbyist with Akin Gump, is no longer driving. But it sounds as though he'll always have a soft spot for the car. "He loves that red Corvette," says Foley's wife, Heather... Full article... Article added: 2008-03-22 19:54:33 Article Views Rating: 236 Main > Car Makers News > Other > Kelley Blue Book 2008 Brand Image Awards Influential auto resource Kelley Blue Book KBB and its marketing research team have compiled a list of vehicles based its consumer perception data. Researchers look at carmaker’s achievements in creating and maintaining brand attributes that consumers look for when buying a new car, and is one of the best indicators of how certain brands are perceived by the public. The winners were announced during a media event at this week’s New York Auto Show and include top picks for ‘Best Interior Design’... Full article... Article added: 2008-03-22 19:53:36 Article Views Rating: 347 |
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