What really makes a Subaru a Subaru? Love?
Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We wanted to show the bond between Subaru owners and their cars through this work." While it seems that current owners may love their cars, Subaru's research into the subject shows that the majority of the...

Hunky little STI muscle car is Subaru's brightest star
Not long ago, hatchback automobiles were about as welcome in the United States as zits on a teenager's nose. Never mind that they are way more functional than equivalent notchback sedans. They were reviled just the same. But times and tastes change, and now hatches are proliferating in batches, except that they now come with aliases like sport wagon and crossover. More surprisingly, they are now showing up in high-performance versions like the Volkswagen GTI and R32, the Mazdaspeed 3, the Audi A3 and...

Subaru worried that RWD coupe could dilute brand
One topic of debate that began raging after Toyota and Subaru officially announced their collaboration on a lightweight, rear-wheel-drive coupe was how the Toyobaru would be marketed, particularly with both brands getting their own models. Apparently, Subaru execs share our concerns.Subaru has branded itself as the purveyor of competent, multi-purpose vehicles that begin and end with one distinct feature: all-wheel-drive. By adding another vehicle into its lineup lacking that core trait, Subaru risks...

Subaru worried about Toyota joint-venture
For many the appeal of Subaru has been its niche status and AWD image but with its latest project – a jointly developed RWD sports car with Toyota – the carmaker is now faced with losing part of that appeal. The new joint-venture, which was announced earlier this month, will see Subaru and Toyota sell rebadged versions of a jointly developed sports car with Subaru responsible for the engineering work and Toyota the styling. Careful marketing will be the key to success when the car debuts in late...

2008 Subaru Tribeca 3.6 H6 In Detail
The new 2008 Tribeca was developed with an enormous amount of input from consumers in the luxury SUV segment who were very clear about the features they want at this level of pricing and prestige. With powerful new styling, a new, larger displacement 3.6-litre H6 engine, and improved performance and fuel efficiency, the new 2008 Subaru Tribeca delivers a unique balance of style, safety and functionality in a progressive SUV form. The Power of a Striking New Design The exterior design of the new Tribeca...

2009 Subaru Forester gets IIHS Top Safety Pick
The redesigned 2009 Subaru Forester has earned the Insurance Institute for Highway Safety’s Top Safety Pick award, earning the highest rating of ‘good’ in the Institute’s front, side, and rear tests. The tough criteria of the tests of the IIHS safety rating has been designed with the intention carmakers will continue to improve safety of their vehicles, and it appears to be working. Last year there were just 13 vehicles that qualified for the award, while this year there have already...

Toyota/Subaru Sport Car
Two Japanese auto makers decided to join their effort to make a new sports car. Toyota and Subaru plan to create a small, rear-wheel-drive coupe available not only for the private collection, but to an ordinary customer as well. Japanese media already received the first sketches of the 2011 model from the auto makers. They say the base of the new model is going to be from Impreza. It will not weight more than 2,200 pounds and its length is going to be about 160 inches. The engine will also be from...

VIDEO: Subaru ad reminds us why the STI rocks
The Subaru WRX STI has the speed and agility to be a track star, but on dirt, few machines on earth can keep up with the sprightly little screamer. The impressive little Scooby can scoot just like the last-gen model, but now it does it with a refinement the old model lacked. For fans and foes of the AWD pocket rocket, team Subie made a one-minute video tribute to the coolness that is STI. Hit the jump to view some seriously amazing jumps, flips, spin-outs, crashes, and power slides featuring the old car...

Toyota Raises Stake In Subaru and Announces New Sports Car for 2011
Toyota Motor Corp. will pay $311 million to raise its stake in Fuji Heavy Industries to 16.5 percent, and the two companies said Thursday they will expand their ties and develop cars together. Toyota said the step is part of its plans to revamp business alliances with Fuji Heavy, the Japanese automaker of Subaru cars, and Daihatsu Motor Co., a Toyota subsidiary that makes small cars. The move will also expand the scope of the joint car production among the three.Fuji and Toyota will also develop a car...

Toyota/Subaru RWD sports car confirmed for 2011 with boxer engine
At a press conference in Japan today, Toyota CEO Katsuaki Watanabe finally confirmed that his company is jointly developing a pair of rear-wheel-drive sports cars with Subaru. Each brand will get its own version of the car, which will be powered by one of Subaru's boxer engines, though the engine's displacement, power output and even number of cylinders is not yet known. We're also not sure if the Subaru version will feature the brand's trademark all-wheel-drive system either as an option or standard...