Oldsmobile Redux: The rest of the story...
Earlier this week, in an example of cross-magazine synergy, both Automobile and Car and Driver ran April Fool's gags trumpeting the return of a rejuvenated, Toyota-owned Oldsmobile. The pubs even shared the same images, which depicted Oldsmofied versions of the Toyota Sequoia Oldsmobile Super 88 and 4Runner Oldsmobile Intrigue. It was goofy fun, and we all had a laugh and moved on. It would appear that not everyone caught the joke, however, and this is where things get substantially more amusing.April...

Survey: Bring back Oldsmobile, Studebaker
Brand revival has become a hot trend in the automotive industry, but while European marques like MINI, Maybach, Bugatti and Spyker have returned to the limelight, American automakers have yet to climb on board. According to this Brandjunkie survey conducted by Interbrand's website brandchannel.com, the public most wants to see the retired American auto marques Oldsmobile and Studebaker revived. The gone-but-not-forgotten car brands follow names like Pan Am and Atari on the list, which also happened to...

Oldsmobile voted most popular discontinued car brand
Four years after being discontinued the Oldsmobile name still carries some cachet as evidenced by a new survey, which quizzed respondents on the brands they most wanted to see revived. Oldsmobile ending up beating a number of other deceased car brands to take out sixth place overall in the results. Other American car brands Studebaker and Plymouth also made the list, taking out the 11th and 14th spots respectively. The results of the BrandJunkie survey were a little skewed as the age of respondents had...

April Foolery: Toyota resurrects Oldsmobile in its own image
We've been trying to keep a straight face today as we report all these April Fools jokes, but this one from Car and Driver is so ridiculous that we must forego all the winks and nods and state plainly that it is not real. C&D concocted an alternate universe in which General Motors forgot to renew its copyright on the Oldsmobile name, a gaff that Toyota exploits by purchasing the rights to the dead brand's storied name. The Japanese juggernaut plans to place Olds between Toyota and Lexus in much the...