Hyundai on Lexus: If Toyota can do it, why not us
We really want to give Hyundai a lot of credit for their ambitious plan to move upscale, but we’ll have to wait and see how well the new Genesis luxury sedan is received when its hits dealerships this summer. “The Genesis will upgrade our image” across a range of buyers, says Frank Shin. “Then they can believe in the Veracruz, Sonata and so on.” The launch of the new flagship is crucial to Hyundai’s image, which improved after its two Super Bowl spots showing off the...

Hyundai on Lexus: If Toyota can do it, why not us
We really want to give Hyundai a lot of credit for their ambitious plan to move upscale, but we’ll have to wait and see how well the new Genesis luxury sedan is received when its hits dealerships this summer. “The Genesis will upgrade our image” across a range of buyers, says Frank Shin. “Then they can believe in the Veracruz, Sonata and so on.” The launch of the new flagship is crucial to Hyundai’s image, which improved after its two Super Bowl spots showing off the...