Honda Life
Honda Life minicar has been at the auto market since 1971 and this year the manufacturer developed and upgraded the new version of it for the fans of the little fuel efficient cars. The new three-cylinder five-door Life is priced a little above $9,000. The customers can choose out of three models: Life G – the basic and standard edition, Life Diva – the model designed for ladies’ market and finally Life Pastel – “elegant and fashionable” minicar. You can tell the difference between the three...

Earnings will drop this year, Honda says
Honda Motor Co. predicted a drop in earnings for the fiscal year that began April 1 because of the weakness in the U.S. auto market, its biggest source of profit, and unfavorable currency rates. Honda, Japan's second-largest automaker, reported a record $6 billion profit for the year that ended March 31, but the effects of the deterioration in demand in North America took a toll on its January-March, or fourth-quarter, results. Its fourth-quarter profit slid 86 percent to $254 million after Honda also...

Spy Shots: Honda Accord crossover/wagon caught
Spy pics of a new Honda CUV have surfaced, wearing the U.S-market Accord nose, the Euro Accord Tourer's hatch and a AllRoad-esque ride height. The wagon is rumored to be a development mule, but despite the taped-on fender flares and added length, the body doesn't look half-bad.This new model could fit in between the CR-V and Pilot in the Honda lineup, and although there's no word on powerplants, the test mule had a rear differential, so AWD is almost a certainty. It is believed that this new...

Honda slashes profit goals | detnews.com | The Detroit News
Honda Motor Co. provided stark evidence of the damage the global downturn is doing to Japan's auto industry when it said Wednesday that it expected to lose money during the second half of its fiscal year. "Every day, the hardships we face are getting worse and worse. And there are no signs of recovery," Honda CEO Takeo Fukui said at the company's traditional year-end news conference in Tokyo. Honda, Japan's second-largest automaker after Toyota Motor Corp., still expects to show a profit for the fiscal...

Video: Honda airs live ad for new Accord Euro
Honda is known for its ambitious advertising projects, such as the recent ‘Cog’ television promotion for its previous Accord Euro sedan, which featured a ‘Rube Goldberg’ machine - a complex device built using different parts from the actual Euro sedan that was used to do the simple task of releasing a lever to lower a completed car from a ramp. Now, the Japanese carmaker has sought to go to further extremes in its latest video promotion, labeled ‘Difficult is worth doing’, which you...

Honda V8 coming... in 2015
"You've got to have the right tool for the job." "You can't bring a knife to a gun-fight." Etcetera, etcetera, etcetera. We've heard it all before. Honda makes some excellent engines, there's no doubt about that, from small displacement four-pots that rev through the roof to gloriously smooth and reliable V6 units. Unfortunately, the fun stops there, as the Japanese automaker has steadfastly stuck to its guns, not building an eight-cylinder engine when it can do just as well with fewer pistons...

Honda Civic sales down nearly 30%, Toyota Highlander sales up nearly 50%
Honda, which has been pretty well cushioned from huge sales declines than other automakers, said that November sales fell 31.6 percent. Honda said that sales of its Honda and Acura brands dropped 76,233 from 111,431 during the same period last year. The sales drop affected Honda’s entire lineup besides the Pilot which was up 4.5 percent to 5,601. Civic sales however fell 29.6 percent to 17,690.Rival Toyota also reported sales drop in the U.S. of 33.9 percent for a total of 130,307 units from both...

Michael Schumacher to race a Honda CBR1000RR in German Superbike
Seven-time Formula 1 racing champion Michael Schumacher will be racing this weekend on a Honda CBR1000RR at the IDM International German Motorbike Championship. There are rumors that he'll be racing under a false name, Marcel Niederhausen. Now that the cat is officially out of the bag, so to speak, he may as well skip the alias. Schumacher will race alongside current champion Martin Bauer for Holzhauer Racing. With this announcement, all of the previous events which Schumacher took part in start to make...

Honda rolls out low financing rates for best-selling Civic
The Civic has been a pillar of the Honda lineup for decades, and high gas prices have made it even more important to the Japanese automaker's success here in the U.S. Back in May and June, Honda couldn't make enough Civics, but with the auto industry here in the States imploding, even Honda's little money maker needs incentives. Right now, buyers with good credit can pick up a brand new 2008 or 2009 Civic with 1.9% financing for 36 months or 3.9% APR for up to 60 months. All models except the GX are...

Honda rolls out low financing rates for best-selling Civic
The Civic has been a pillar of the Honda lineup for decades, and high gas prices have made it even more important to the Japanese automaker's success here in the U.S. Back in May and June, Honda couldn't make enough Civics, but with the auto industry here in the States imploding, even Honda's little money maker needs incentives. Right now, buyers with good credit can pick up a brand new 2008 or 2009 Civic with 1.9% financing for 36 months or 3.9% APR for up to 60 months. All models except the GX are...