Honda could boost U.S. car prices in response to climbing materials costs
Earlier this month Toyota announced it would be raising prices across its U.S. line-up, and now it seems Honda may be following suit. The cause is a confluence of factors, with a weak U.S. dollar, high raw materials costs and the global downturn in sales conspiring to make the price rises inevitable. North America may not be alone in feeling the pinch of higher prices, either. Speaking during an interview in Tokyo Honda Chief Operating Officer Yoichi Hojo said that prices in Japan and North America may...

Honda to supply IndyCar engines at least 5 more years
Honda is now in its third season as the sole supplier of engines for the IndyCar series, and it has decided to re-up for another five years. Honda originally jumped into IndyCar from the now-departed Champ Cars in 2003, and at that time, the H was still competing with Toyota and General Motors. The other two manufacturers eventually dropped out, leaving Honda to supply the whole field. Honda's new committment isn't an exclusive deal. The Indy Racing League is holding a roundtable summit in Indianapolis...

Honda building up to big sequel for famous "Cog" commercial
Click above to view teaser videos after the jumpHonda's famous "Cog" commercial proved that the process of making something cool is often more interesting than the cool thing itself. The Japanese automaker is going to try and wow our socks off again with a new commercial coming in June for the launch of the redesigned European Honda Accord the same vehicle launched in the original "Cog" commercial, and in advance of its debut will be airing four short teaser ads. The teaser ads will document the process...

2009 Honda Pilot designer says number-crunchers won out
Click above for high-res gallery of the 2009 Honda PilotAfter reading what Honda R&D Americas Inc. Chief Designer Dave Marek has to say regarding the 2009 redesign of the popular Honda Pilot CUV, we sense that he might not think of the boxy model as his team's best work. We've heard our fair share of comments regarding the new Pilot's design, many of which are less than flattering. It seems as if Marek has heard the same detractors, and he explains away some of the more controversial elements, such...

Video: Honda airs live ad for new Accord Euro
Honda is known for its ambitious advertising projects, such as the recent ‘Cog’ television promotion for its previous Accord Euro sedan, which featured a ‘Rube Goldberg’ machine - a complex device built using different parts from the actual Euro sedan that was used to do the simple task of releasing a lever to lower a completed car from a ramp. Now, the Japanese carmaker has sought to go to further extremes in its latest video promotion, labeled ‘Difficult is worth doing’, which you...

Honda goes to the dogs
Click the photo above for fur friendly Honda images.Many folks consult their best friend before making a big purchase. Since the dog is known as man's best friend, owners tend to cater towards their pets when buying a new car. In the United States, that means dog lovers often end up with trucks, SUVs or crossovers. However, in Japan, efficient use of space is a bit more of a priority. That is why Honda Japan developed the Honda Dog website. It all started with the Honda Vamos Dog Edition, but has since...

Video: Honda’s LIVE TV commercial
Honda yesterday aired its live TV commercial yesterday in the UK in real-time with no special effects. The commercial demonstrates the ‘Difficult is Worth Doing’ philosophy of Honda’s marketing campaign for its new European Accord.The live ad took place in Spain with a team of 19 skydivers who successfully spelled the letters H-O-N-D-A within in the live three minute limit that Honda paid for.The campaign will continue this Sunday when the main commercial called ‘Jump’ makes its debut...

Honda Dog Website
Honda decided to attract a new circle of customers and created a website for dog lovers. It is a Japanese website which gives all the information a person needs if he or she wants to have a pet in the vehicle. You can reach Honda Dog website at www.honda.co.jp/dog/. Here a dog owner can find information about the most dog-friendly hotels, the dimensions of cargo space for the pet’s crate and even the best fabric for carrying dogs, which is easy to clean from hair. The website creators also gave the...

Rubber Honda CR-V Mats
When the original Honda CR-V debuted in the late 1990s, its mission was simple: to offer a distinct alternative to more mainstream mid- and full-size large SUVs. With its car-based design, four-cylinder engine and sedan-like ride and handling, the CR-V was an instant hit. Priced competitively and offering plenty of passenger room and cargo capacity for most people's needs, the Honda CR-V enjoyed incredibly strong sales numbers and much loyalty from consumers.Today, the compact- or small-SUV segment has...

2010 Honda FCX
The FCX concept is Honda's latest take on fuel cells. Although its ultra-cab-forward body looks dramatically long, low, and wide, at 186 inches 15.5 feet in overall length, the FCX is actually shorter than the Acura RL. It features a compact, Honda-developed fuel-cell stack in the middle of the car with two hydrogen tanks in the rear. The stack is actually much smaller than is now technologically feasible, but Honda says that it shows "our dream."The novel four-wheel-drive system has one front...