BREAKING NEWS: Honda Kills The NSX For Financial Reasons Is The Lexus LF-A Next?
Honda has cancelled the new NSX as part of a radical restructuring of its car making business.The V10-engined supercar, which was a direct challenge to Ferrari and Porsche, would have been the most powerful production car that the company had ever produced.Honda CEO Takeo Fukui announced the move in his end of year speech, saying that all development of the car would be cancelled. The company has also withdrawn its plan to introduce the Acura brand to Japan in 2010.The Honda boss had previously...

BREAKING NEWS: Honda Kills The NSX For Financial Reasons Is The Lexus LF-A Next?
Honda has cancelled the new NSX as part of a radical restructuring of its car making business.The V10-engined supercar, which was a direct challenge to Ferrari and Porsche, would have been the most powerful production car that the company had ever produced.Honda CEO Takeo Fukui announced the move in his end of year speech, saying that all development of the car would be cancelled. The company has also withdrawn its plan to introduce the Acura brand to Japan in 2010.The Honda boss had previously...

Danica Patrick to test for Honda F1?
Everybody's favorite racing driver has been getting a lot of attention since claiming her "maiden" victory in the IRL race at Motegi in Japan two weeks ago. Now officials are considering giving Danica Patrick a shot at test driving a Formula One car. Patrick has had a checkered past with F1 prospects. She was initially offered a chance to demonstrate an F1 car at Indy in 2005, but declined saying it was just for show. Around the same time, she was shocked by Bernie Ecclestone, who compared her to a...

Earnings will drop this year, Honda says
Honda Motor Co. predicted a drop in earnings for the fiscal year that began April 1 because of the weakness in the U.S. auto market, its biggest source of profit, and unfavorable currency rates. Honda, Japan's second-largest automaker, reported a record $6 billion profit for the year that ended March 31, but the effects of the deterioration in demand in North America took a toll on its January-March, or fourth-quarter, results. Its fourth-quarter profit slid 86 percent to $254 million after Honda also...

Earnings will drop this year, Honda says
Honda Motor Co. predicted a drop in earnings for the fiscal year that began April 1 because of the weakness in the U.S. auto market, its biggest source of profit, and unfavorable currency rates. Honda, Japan's second-largest automaker, reported a record $6 billion profit for the year that ended March 31, but the effects of the deterioration in demand in North America took a toll on its January-March, or fourth-quarter, results. Its fourth-quarter profit slid 86 percent to $254 million after Honda also...

Honda Accord Crosstour looks better than its picture | detnews.com | The Detroit News
Don't look at the picture. The 2010 Honda Accord Crosstour looks much better than any camera can capture. Even Honda executives can't explain why this all-new crossover, arriving at dealerships now, is so un-photogenic. Whether digital or old-school 35 mm, images just don't accurately represent this truck/wagon-esque vehicle built on the popular Honda Accord platform. In person, the Accord Crosstour looks downright stylish. It's the second most stylish vehicle in Honda's lineup, next to the S2000...

Honda Accord Crosstour looks better than its picture | detnews.com | The Detroit News
Don't look at the picture. The 2010 Honda Accord Crosstour looks much better than any camera can capture. Even Honda executives can't explain why this all-new crossover, arriving at dealerships now, is so un-photogenic. Whether digital or old-school 35 mm, images just don't accurately represent this truck/wagon-esque vehicle built on the popular Honda Accord platform. In person, the Accord Crosstour looks downright stylish. It's the second most stylish vehicle in Honda's lineup, next to the S2000...

Honda announces lithium-ion battery venture
Honda has delivered some good news after disappointing its high-performance fans this morning when it announced that it has suspended plans to built the 2010 Honda NSX. The Japanese automaker announced today that it has found a partner for lithium-ion battery development - Japan’s GS Yuasa Corp.CEO Takeo Fukui said today that Honda will team up with GS Yuasa Corp. to manufacture next-generation lithium-ion batteries for Honda’s future hybrid vehicles. The new company will be owned 51 percent by GS...

Honda building up to big sequel for famous "Cog" commercial
Click above to view teaser videos after the jumpHonda's famous "Cog" commercial proved that the process of making something cool is often more interesting than the cool thing itself. The Japanese automaker is going to try and wow our socks off again with a new commercial coming in June for the launch of the redesigned European Honda Accord the same vehicle launched in the original "Cog" commercial, and in advance of its debut will be airing four short teaser ads. The teaser ads will document the process...

Honda celebrates 40 years in Australia
 Honda Australia today celebrates its 40th birthday.From its humble beginnings in a two-bedroom flat in the Melbourne suburb of South Yarra, Australia is now one of Honda’s leading markets. Honda Australia’s first General Manager, Mr. Hidehiko Shiomi, set up business in a Millswyn Street flat and represented half of the initial workforce. His colleague at this time was Mr. David Morwood. There are now over 500 people employed by Honda in Australia including the motorcycle, power...