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Chrysler highlights customer influence in new ad campaign Chrysler LLC will launch is "If you can dream it, we can build it," marketing campaign next week, which aims to create an image that the now private automaker is moving fast to respond to customer needs. Executives today unveiled the new corporate campaign, which ads will debut April 14, during professional basketball and hockey games, and the marketing plans for the Dodge Journey crossover, which kicks off this week. The "If you can dream it" ads are the latest in a series of image-building campaign... Article added: 2008-04-08 05:00:52 Article Views Rating: 185
Chrysler highlights customer influence in new ad campaign Chrysler LLC will launch is "If you can dream it, we can build it," marketing campaign next week, which aims to create an image that the now private automaker is moving fast to respond to customer needs. Executives today unveiled the new corporate campaign, which ads will debut April 14, during professional basketball and hockey games, and the marketing plans for the Dodge Journey crossover, which kicks off this week. The "If you can dream it" ads are the latest in a series of image-building campaign... Article added: 2008-04-08 05:07:00 Article Views Rating: 152
Chrysler is in a race that already started | detnews.com | The Detroit News Time is not on the side of Chrysler Group LLC. I say this not because CEO Sergio Marchionne doesn't have a track record of turning around businesses, because he does. Nor because the men and women of Chrysler can't deliver the upgraded cars and trucks promised at Wednesday's marathon confab. They can. Time is not on Chrysler's side because the clock clearly favors crosstown rivals Ford Motor Co. and, yes, General Motors Co. -- both of which have killer products in showrooms, right now, that deliver on... Article added: 2009-11-07 12:21:55 Article Views Rating: 76
Chrysler is open to buying and rebading models from other automakers Chrysler’s CEO Bob Nardelli said that the company is open to buying models from other automakers similar to its deal with Nissan. Nissan and Chrysler announced a deal last month in which both automakers will share vehicles. Chrysler will get a Nissan small car to sell in North America while Nissan’s next-generation Titan will be built by Chrysler.While Nardelli did not name any automakers that Chrysler is considering, he said that any future decisions depend on the market demand.“We will not... Article added: 2008-05-29 04:23:17 Article Views Rating: 177
Chrysler layoffs unlikely | The Detroit News | detnews.com Overwhelming response by Chrysler LLC salaried workers taking buyout packages may be enough to avoid further layoffs. "We're fairly certain we've achieved our target and won't have to do any involuntary layoffs for the end of the year," spokeswoman Lori McTavish said Friday. Thousands of white-collar workers chose to take packages and walked out the door for the last time Wednesday night. And while most will drop off the payroll as of Nov. 30, the high take rate has forced some departments to offer a... Article added: 2008-11-29 08:01:09 Article Views Rating: 154
Chrysler lays out lofty revival plan | detnews.com | The Detroit News -- Chrysler Group LLC Chief Executive Sergio Marchionne laid out an ambitious, detailed plan Wednesday to revive the struggling Auburn Hills automaker by replenishing its lineup with high-quality and attractive models to more than double sales within five years and start generating profit in 2011. His bold program for Chrysler, which resembles his turnaround plan for Fiat SpA's Fiat Auto a few years ago, focuses on rebuilding Chrysler's bruised brands. By offering Chrysler immediate and unfettered... Article added: 2009-11-05 10:37:21 Article Views Rating: 41
Chrysler LLC can't survive, expert says | The Detroit News | detnews.com DETROIT -- Chrysler LLC cannot survive intact, even with a government loan, an automotive analyst said Wednesday. The road ahead for Detroit's automakers, which are losing ground in North America to foreign competitors, is grim, CSM Worldwide forecasters said, predicting that Detroit's Big Three automakers will become the "Detroit Two." It would be best for everyone involved if Chrysler were allowed to gracefully wind down and go away in a controlled, staged process, Michael Robinet, CSM vice president... Article added: 2008-12-11 06:58:57 Article Views Rating: 104
Chrysler LLC can't survive, expert says | The Detroit News | detnews.com DETROIT -- Chrysler LLC cannot survive intact, even with a government loan, an automotive analyst said Wednesday. The road ahead for Detroit's automakers, which are losing ground in North America to foreign competitors, is grim, CSM Worldwide forecasters said, predicting that Detroit's Big Three automakers will become the "Detroit Two." It would be best for everyone involved if Chrysler were allowed to gracefully wind down and go away in a controlled, staged process, Michael Robinet, CSM vice president... Article added: 2008-12-11 06:59:26 Article Views Rating: 182
Chrysler matches Toyota in efficiency DETROIT -- Chrysler LLC tied Toyota Motor Corp. as the most efficient automaker in North America, while General Motors Corp. and Ford Motor Co. joined in virtually erasing the productivity gap between Detroit's Big Three automakers and their Asian rivals, according to the 2008 Harbour Report North America. Matching Toyota's vaunted manufacturing efficiency stands in paradox to another report released this week showing Chrysler lagged the industry for initial quality -- even as Ford and GM made progress... Article added: 2008-06-08 08:27:26 Article Views Rating: 171
Chrysler offering in-car web access later this year Chrysler may be struggling with vehicle styling and interior quality, but the gang in Auburn Hills sure does love the gadgetry. Sirius satellite TV, heated and cooled cupholders, and Swivel-N-Go seating will soon be joined by in-car Internet access. The Washington Post reports Chrysler will utilize cell tower signals and a mobile phone account to make the radio a WiFi port, giving passengers access to the web. The technology will be offered as a dealer add-on for existing models later this year, and it... Article added: 2008-03-24 07:43:26 Article Views Rating: 181 |
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