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Choice of Chrysler Mexico plant acceptable | detnews.com | The Detroit News
Chrysler Group LLC's decision to build the Fiat 500 in Mexico may avoid stiff opposition because its overall product plan will include assembling other new vehicles in the United States and Canada. The Mexican choice is more palatable to union members because when Chrysler reveals its full product plans this fall, there will be products for plants in all three countries. General Motors Co. faced a backlash when it considered importing small cars from China, prompting its decision to build small vehicles...

Article added: 2009-08-18 10:50:16   Article Views Rating: 117


Chrysler ads tout personal touch
Chrysler LLC's wants its new ad campaign to show that the automaker is taking customer's dreams and getting them into Chrysler cars, and trucks. Executives unveiled Monday the new "If you can dream it, we can build it" campaign, which debuts April 14. They also showed off the marketing plans for the Dodge Journey crossover, which kicks off this week. The new campaign portrays the now-private automaker as quicker to respond to customer needs. Chrysler Chief Marketing Officer Deborah Meyer said the...

Article added: 2008-04-08 05:06:59   Article Views Rating: 156


Chrysler And GM Revive Merger Talks
General Motors and Chrysler have reopened merger talks, with Chrysler's private owners signaling a willingness to give away part of its stake in the automaker, The Wall Street Journal reported Thursday, citing people familiar with the discussions.GM spokesman Tony Cervone said GM's stance on the merger talks has not changed, however, since the automaker suspended them when it announced third-quarter earnings in November.With cash running low at both companies, Chrysler majority owner Cerberus Capital...

Article added: 2008-12-19 08:13:36   Article Views Rating: 139


Chrysler Blames Financial Meltdown For Woes, But It Needs $22 Billion For Health Care And Retirees
 Mr. Chairman, members of the Committee, I appreciate this opportunity to address the current economic and financial crisis, the impact it is having on the automotive industry, and the need for immediate action.During the 15 months I've been part of Chrysler, and since we've emerged as the first privately held American auto company in 50 years, I've been proud to work with a team of dedicated men and women determined to restore this 83-year old, iconic American brand to its rightful place in the...

Article added: 2008-11-19 07:12:10   Article Views Rating: 99


Chrysler brands to aim appeal at specific lifestyles | detnews.com | The Detroit News
Chrysler Group LLC outlined new strategies for its four vehicle brands Wednesday, aimed at recapturing lost market share by bringing new buyers into showrooms. Dodge, which remains the nation's No. 3 brand by sales, will see its bad-boy image toned down, and its big trucks sold under a new standalone Ram brand. Dodge will get a "more mature" logo, and vehicles will focus on the "physics of fun," not macho design. The Ram brand will inherit the old Dodge logo and much of its swagger, but will concentrate...

Article added: 2009-11-05 10:37:22   Article Views Rating: 42


Chrysler Built Nissan Truck
Chrysler LLC and Nissan Motor Co., Ltd., today announced two new agreements for the supply of products between both companies. In January, Nissan agreed to supply Chrysler with a new car based on the Nissan Versa sedan for limited distribution in South America on an Original Equipment Manufacture OEM basis in 2009. This new OEM exchange benefits both companies through range extension and the utilization of global manufacturing capacity. Highlights of the new agreement: Nissan will manufacture an...

Article added: 2008-04-16 05:53:12   Article Views Rating: 188


Chrysler buys out engine plant in Dundee | detnews.com | The Detroit News
Chrysler Group LLC, the automaker run by Fiat SpA since exiting bankruptcy in June, said Thursday it bought out Mitsubishi Motors Corp. and Hyundai Motor Co. stakes in a Michigan engine factory. The U.S. carmaker took full ownership of the Global Engine Manufacturing Alliance plant in Dundee, effective Aug. 31, said a statement. Financial terms weren't disclosed. The venture, formed in 2003, has been making four-cylinder engines used in Chrysler vehicles. Buying out the two partners clears the way for...

Article added: 2009-09-11 05:05:08   Article Views Rating: 59


Chrysler cancels life insurance for non-union, white-collar retirees
Unfortunately for Chrysler's army of some 14,000 white-collar retirees, the automaker has announced that it will be cutting the free life insurance that workers were previously covered by. Those affected will be given a one-time opportunity to buy into the plan themselves, which offers coverage equal to their last year of pay if retired before 2003 or $50,000 for those who retired after the cutoff. They're also eligible for receiving a $4,000 bump in their pensions. Of note is that the cancelation does...

Article added: 2008-04-02 05:24:09   Article Views Rating: 171


Chrysler considering four-day work week at Toledo Jeep plant
Jeep sales are down. They're way down, in fact, posting a 44-percent drop in their daily sales rate last month. Though the larger 'utes are really dragging down sales, even the once-untouchable Wranger has been feeling the sting of escalating fuel prices, as its blocky shape and 3.8-liter V6 engine conspire to deliver awful fuel mileage. Also selling rather slowly are the Jeep Liberty and Dodge Nitro, which are assembled at the same plant in Northwest-Ohio. In an effort to save costs, Chrysler officials...

Article added: 2008-08-08 07:30:10   Article Views Rating: 167


Chrysler cuts white-collar retiree life insurance
Chrysler LLC's white collar retirees are losing free life insurance benefits but are eligible for an up to a $4,000 one-time pension boost, according to a letter retirees should receive this week. Previously retirees were covered by a $50,000 life insurance policy at no charge to them. Now, Chrysler will allow workers to buy into a voluntary plan through MetLife at a reduced, group rate. Eliminating life insurance is the latest is a series of cost-cutting moves for Chrysler under private ownership by...

Article added: 2008-04-01 05:38:28   Article Views Rating: 196



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