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Party's Over: Chrysler to stop theatrical debuts at auto shows
The folks at Chrysler have proven that they know how to make a BIG splash when debuting a new production vehicle or concept car. They've driven a Jeep through a plate glass window... twice; showered the automotive press with so much confetti that we were pooping paper for a week; employed clowns, bands and B-list celebrities up the wazoo; and at the most recent Detroit Auto Show in January, drove a herd of cattle up the street for the debut of the new 2009 Dodge Ram. All of these big debuts are meant to...

Article added: 2008-04-28 06:23:41   Article Views Rating: 172


Party's Over: Chrysler to stop theatrical debuts at auto shows
The folks at Chrysler have proven that they know how to make a BIG splash when debuting a new production vehicle or concept car. They've driven a Jeep through a plate glass window... twice; showered the automotive press with so much confetti that we were pooping paper for a week; employed clowns, bands and B-list celebrities up the wazoo; and at the most recent Detroit Auto Show in January, drove a herd of cattle up the street for the debut of the new 2009 Dodge Ram. All of these big debuts are meant to...

Article added: 2008-04-28 06:23:41   Article Views Rating: 174


Chrysler on track with restructuring plans
Chrysler’s last few years have been emblematic of the difficulty some of the older portions of the automobile industry are having adjusting to the increasingly mature, saturated and urban U.S. and global automobile markets. But Chrysler isn’t counting itself out yet. Repackaging the Chrysler structure as a smaller, lighter company is going well, according to Chrysler’s top executives, but it’s not going to be quick - or painless. Though they don’t hold hope for a profitable...

Article added: 2008-05-03 09:03:51   Article Views Rating: 230


Chrysler CEO expects U.S. market to slide further
Chrysler CEO Bob Nardelli has repeated statements made by a number of CEOs from rival carmakers including Renault-Nissan’s Carlos Ghosn that the U.S. auto market is likely to slide even further and there’s no prediction of a recovering any time soon. Nardelli expects sales this year to drop below 15.5 million units, down from 16.1 million the year before, and is predicting 2009 will have an even lower tally. Chrysler sales in the U.S. have already dropped 15.5% in the first three months of the year...

Article added: 2008-05-03 09:05:12   Article Views Rating: 182


Now, how about a Chrysler ride?
What will it take to get you into a new Chrysler today? How about a sales pitch from one of the automaker's top executives? CEO Bob Nardelli and Vice Chairman Tom LaSorda seized the moment during a meeting with reporters and editors at The Detroit News this week. "We have a little sales contest among the top 300 executives, so if any of you are interested..." Nardelli said, gesturing to himself. "Call me," LaSorda quickly interrupted before the CEO could finish his sentence. Vice Chairman Jim Press and...

Article added: 2008-05-03 09:05:33   Article Views Rating: 178


New Chrysler aims for profits, quality
Chrysler LLC's top executives have a vision for the automaker that in some ways defies much of what has defined being one of Detroit's Big Three. Their Chrysler will be smaller. It will forge more alliances with other automakers and parts suppliers to gain access to new technology and to make better use of its manufacturing capacity. It will build fewer, but better, cars and trucks that meet changing consumer demands. And it will be profitable. "Just tonnage is not the measurement anymore," Chrysler CEO...

Article added: 2008-05-03 09:05:33   Article Views Rating: 165


Chrysler enters Vanishing Point Challenger in One Lap of America
Click above for high-res gallery of the Dodge "Vanishing Point" ChallengerIt's good to know that there are folks at Chrysler who are still having a good time despite the rubbish state of auto sales in the U.S. The best evidence of this is the automakers's entry this year's One Lap of America "cross-country" race. Chrysler's Vice President Ralph Gilles and Erich Heuschele, Vehicle Dynamics Supervisor for SRT, are entering a blank white Challenger inspired by the 1970 Dodge Challenger that stars in the...

Article added: 2008-05-03 09:05:38   Article Views Rating: 185


Chrysler to be smaller, partner with giants and built higher-quality cars
The big shots of Chrysler, CEO Bob Nardelli along with Jim Press and Tom LaSorda, have a different vision of Chrysler than what is considered as being one of the ‘Big Three.’ In a recent interview with The Detroit News, the three spoke of a Chrysler that will be smaller, partner with others and will built fewer but higher quality products.Chrysler has “a long way to go” but is on the road to profitability, Nardelli said. “Getting there will require being smaller.”Jim Press believes that by...

Article added: 2008-05-03 09:05:42   Article Views Rating: 174


Chrysler's April Sales Sink 18%
Chrysler LLC today reported total April 2008 sales of 147,751 units, which is 23 percent below the same period last year. Overall sales were most affected by slowing truck and SUV demand and a dramatic cut in daily rental-fleet sales. All sales figures are reported as unadjusted.    "The overall decrease in April sales, particularly of pickup trucks, demonstrates that the auto industry continues to be under pressure from the national economy," Vice Chairman and President Jim...

Article added: 2008-05-03 09:05:45   Article Views Rating: 167


Chrysler wants small cars as soon as possible
The Detroit 3 are hoping to change their reputation for chiefly supplying petrol-thirsty SUV’s, with a view to getting small and mid-sized vehicles onto the market as soon as possible and one of the most active among the trio is Chrysler. The carmaker’s co-president and former CEO, Tom LaSorda, has echoed this view, stating that Chrysler is engaged in building a new global mid-sized vehicle under its Project-D program. While Project D focuses on creating a new global mid-size car, Chrysler is...

Article added: 2008-05-12 10:09:02   Article Views Rating: 158



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