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Chrysler on track with restructuring plans Chrysler’s last few years have been emblematic of the difficulty some of the older portions of the automobile industry are having adjusting to the increasingly mature, saturated and urban U.S. and global automobile markets. But Chrysler isn’t counting itself out yet. Repackaging the Chrysler structure as a smaller, lighter company is going well, according to Chrysler’s top executives, but it’s not going to be quick - or painless. Though they don’t hold hope for a profitable... Article added: 2008-05-03 09:03:51 Article Views Rating: 230
Report: Chrysler recalls Sebring, Avenger sedans for tire-monitor fix Chrysler LLC is recalling 181,000 Sebrings and Dodge Avengers, Bloomberg News reported today. The recall is needed to fix wiring connections in tire-pressure monitoring systems that may prevent the sedans from starting or cause them to stall. It covers some 2007 and 2008 model-year Sebrings and Avengers, Chrysler said in a letter posted on the Web site of the National Highway Traffic Safety Administration. Chrysler dealers will remove any corroded connectors and add protective covering. Chrysler, which... Article added: 2008-04-08 05:00:52 Article Views Rating: 229
Chrysler seeks your feedback Nitpickers, armchair engineers and crabby car buyers, Chrysler LLC is looking for you. The automaker today starts recruiting members for its Customer Advisory Board, an online forum where Chrysler staffers solicit direct feedback from car buyers. The idea for such a network is taken from consumer giants such as Nike and Apple, but will be a first for the auto industry, said Debra Meyer, Chrysler's chief marketing offer. "We want to harness insights and customer dreams into things we can use concretely... Article added: 2008-03-24 07:43:25 Article Views Rating: 228
Chrysler highlights customer influence in new ad campaign Chrysler LLC will launch is "If you can dream it, we can build it," marketing campaign next week, which aims to create an image that the now private automaker is moving fast to respond to customer needs. Executives today unveiled the new corporate campaign, which ads will debut April 14, during professional basketball and hockey games, and the marketing plans for the Dodge Journey crossover, which kicks off this week. The "If you can dream it" ads are the latest in a series of image-building campaign... Article added: 2008-04-08 05:01:19 Article Views Rating: 227
Obama sets GM, Chrysler talks | detnews.com | The Detroit News WASHIINGTON -- The Obama administration's auto team will hold face-to-face talks with top executives from both General Motors Corp. and Chrysler LLC this week, even as the automakers face down a March 31 deadline to win key concessions from the UAW and bondholders. GM Chairman and CEO Rick Wagoner, Chief Operating Officer Fritz Henderson and Chief Financial Officer Ray Young are to have a lengthy meeting Thursday with key members of the administration's auto restructuring team, people familiar with the... Article added: 2009-02-24 09:58:37 Article Views Rating: 224
Chrysler needs only half of its SUVs Now that Chrysler is in private hands the tough decisions are coming hard and fast. Last year we saw officials axe cars like the PT Cruiser convertible, Pacifica, Crossfire and Dodge Magnum, and now there are reports that even more models will be dropped from the current lineup. Earlier this month Chrysler revealed its new ‘Project Genesis’ turnaround strategy with which it plans to drop overlapping models that share common platforms and compete in similar segments. The carmaker’s President, Jim... Article added: 2008-03-25 07:30:50 Article Views Rating: 222
Chrysler asks public to help design future cars Chrysler announced today that it’s recruiting members of the public for its new ‘Customer Advisory Board’, an online forum where individuals can voice their ideas about what they want to see in a new car. Anyone can join the forum, including consumers who have never previously owned a Chrysler product. The idea of a forum, rather than using expensive and time-consuming focus groups, has been a long time coming considering the amount of free ideas and feedback Chrysler could gain with... Article added: 2008-03-25 07:30:59 Article Views Rating: 222
GM, Chrysler offer new buyouts | detnews.com | The Detroit News Cash-strapped automakers General Motors Corp. and Chrysler LLC are offering another round of buyouts and early retirement packages to hourly workers in a move designed to help shed higher-paid employees in keeping with conditions of a $17.4 billion federal loan package. GM sent an e-mail to local United Auto Workers officials this afternoon outlining its latest offer. That offer includes a $25,000 voucher to buy a new GM vehicle and $20,000 cash to retirement-eligible workers and any UAW worker, said a... Article added: 2009-02-03 07:09:25 Article Views Rating: 222
Chrysler takes steps in quality | detnews.com | The Detroit News The first thing Doug Betts did when he arrived at Chrysler LLC in October 2007 to oversee quality was define the term so everyone would be on the same page to fix problems. The Auburn Hills automaker had not scored well in quality surveys, which has been costly in terms of lost sales. Betts noted similarities to problems he encountered as a troubleshooter at Nissan Motor Co. following poor product launches in 2003. Months of brainstorming at Nissan became Chrysler's gain, as Betts said he knew within... Article added: 2009-02-23 15:09:05 Article Views Rating: 222
Recall Watch: Wiring bug affects 181,000 Chrysler Sebrings and Dodge Avengers Anyone who's rolling in a 2007-2008 Chrysler Sebring or Dodge Avenger, take note. Chryslerberus is recalling all 181,000 of those vehicles sold during that time to fix an electrical defect that affects unused connectors on the tire pressure monitoring system. Apparently, corrosion can cause a short, and owners could experience their vehicles failing to start, stalling once underway, or some other affectations of the electrical components, including the cruise control. Formal notices are going to be sent... Article added: 2008-04-05 08:51:25 Article Views Rating: 214 |
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