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Chrysler ads tout personal touch Chrysler LLC's wants its new ad campaign to show that the automaker is taking customer's dreams and getting them into Chrysler cars, and trucks. Executives unveiled Monday the new "If you can dream it, we can build it" campaign, which debuts April 14. They also showed off the marketing plans for the Dodge Journey crossover, which kicks off this week. The new campaign portrays the now-private automaker as quicker to respond to customer needs. Chrysler Chief Marketing Officer Deborah Meyer said the... Article added: 2008-04-08 05:06:59 Article Views Rating: 156
Update: Chrysler extends $2.99 per gallon fuel offer Update: Chrysler today extended its $2.99 a gallon fuel promotion by another month, citing increased traffic at both dealers and Web sites. The program, launched May 7, was originally set to expire June 2 but now will expire July 7. Showroom traffic increased as much as 10 to 20 percent in certain markets at its 3,511 dealerships, and during the promotion’s first week Web site activity increased 25 percent from the week before with internet leads increasing 34 percent. Instead of the fuel price... Article added: 2008-05-20 06:35:46 Article Views Rating: 155
Chrysler extends gasoline subsidy DETROIT -- Chrysler is extending for another month its offer to subsidize customers' gasoline prices for three years. The deal caps gas at $2.99 per gallon with Chrysler paying the rest. It was to expire June 2, but now will go through July 7. Chrysler said Monday the deal has resonated with consumers and raised traffic on the Chrysler Web site by 25 percent since it began May 7. "Boy, have we gotten a great response," Vice Chairman and President Jim Press said on a conference call with reporters. "This... Article added: 2008-05-20 06:36:24 Article Views Rating: 155
Design of next-gen Chrysler 300 will be ‘evolutionary’ Chrysler is in the midst of updating its line-up to meet tough new CAFE regulations and help turn around flagging sales, and the bleak situation has already led to a number of important models being dropped altogether. However, it appears the RWD Chrysler 300 is safe for now as the Auburn Hills-based carmaker doesn’t have the budget to radically change its successful large car platform. The 300 will however receive a radical face-lift in 2011 but will maintain the bold styling and low roofline that... Article added: 2008-05-26 14:48:00 Article Views Rating: 155
Chrysler layoffs unlikely | The Detroit News | detnews.com Overwhelming response by Chrysler LLC salaried workers taking buyout packages may be enough to avoid further layoffs. "We're fairly certain we've achieved our target and won't have to do any involuntary layoffs for the end of the year," spokeswoman Lori McTavish said Friday. Thousands of white-collar workers chose to take packages and walked out the door for the last time Wednesday night. And while most will drop off the payroll as of Nov. 30, the high take rate has forced some departments to offer a... Article added: 2008-11-29 08:01:09 Article Views Rating: 154
Chrysler highlights customer influence in new ad campaign Chrysler LLC will launch is "If you can dream it, we can build it," marketing campaign next week, which aims to create an image that the now private automaker is moving fast to respond to customer needs. Executives today unveiled the new corporate campaign, which ads will debut April 14, during professional basketball and hockey games, and the marketing plans for the Dodge Journey crossover, which kicks off this week. The "If you can dream it" ads are the latest in a series of image-building campaign... Article added: 2008-04-08 05:07:00 Article Views Rating: 152
Chrysler dealers chip in to help with the 2009 Detroit Auto Show It’s no surprise that Chrysler LLC is running out of cash very quickly. For that reason, the automaker is cutting back spending money on the upcoming 2009 Detroit Auto Show next month. It’s been reported that Chrysler has asked its local independent dealers to help out with some of the cost, according to the Detroit Free Press.Chrysler officials have been asking local dealers...[source] Article added: 2008-12-15 07:23:46 Article Views Rating: 152
Chrysler plans road show to urge dealers to order vehicles | detnews.com | The Detroit News NEW ORLEANS -- Chrysler LLC plans a major sales push and cost-cutting campaign to strengthen its ability to survive ahead of a March 31 deadline to show the government it has a viable future, company executives told dealers Sunday. Chrysler Vice Chairman and President Jim Press, along with other executives, urged dealers gathered at the National Automobile Dealers Association annual convention to order their normal allocations of vehicles for February and March -- despite a sales slump that is squeezing... Article added: 2009-01-26 06:38:15 Article Views Rating: 152
Ford unveils programs to woo GM, Chrysler buyers | detnews.com | The Detroit News As Chrysler LLC and General Motors Corp. move to dismantle brands and close dealerships, other automakers are moving in to pick up the pieces. Analysts said it will take a couple more months to fully gauge consumer reaction to these moves, but Haig Stoddard of IHS Global Insight said one thing is already clear: "Ford is likely to be the big volume winner." While Chrysler touts the benefits of "quick-rinse" bankruptcy -- something GM is expected to soon enter into as well -- Ford Motor Co. is in the... Article added: 2009-05-25 05:23:16 Article Views Rating: 151
Chrysler to idle all plants; 9 Ford sites on planned shutdown | detnews.com | The Detroit News Chrysler LLC, responding to a severe sales slump, tight credit and urgent need to preserve cash, will idle all of its North American manufacturing operations for at least 30 days beginning this Friday. And Ford Motor Co. has a planned shutdown affecting nine of its North American assembly plants for an extra week in January due to the slumping U.S. auto market, under previously announced plans to trim first quarter output. A tenth Ford facility, Kentucky Truck Plant in Louisville, is down for retooling... Article added: 2008-12-18 08:03:23 Article Views Rating: 149 |
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