Who would even think about tailgating without wearing your favorite football team's colors?

Whether it's a maize-and-blue sweatshirt, a green-and-white cap with a bold "S" on the crown, or a complete Honolulu blue-and-silver ensemble, what you wear is almost as important as the food you serve.

This fall, not only can you wear your team's colors, but so can your vehicle.

San Diego-based Skinit Inc. offers tailgate packs that allow your car, truck or recreation vehicle to wear your favorite professional or major college football team's colors.

By the end of September, you'll also be able to show which driver you support in NASCAR's Chase for the Cup, and early next year you may be able to proclaim your loyalty to your local youth or school sports team.

"Just in talking to parents involved in pee wee baseball (and in high school sports), we think there will be a big market there," Skinit chief executive Paul Buss said of the on-demand personalization products his company provides.

Buss said the idea of turning personal vehicles into team machines went into development a year ago, and that the product is being rolled out with the NFL and 125 major college teams because Skinit already has licensing agreements.

"We're even going further," he added, saying that Skinit soon will have online technology so someone can see his or her vehicle -- and from 360-degree vantage -- as it would appear in its personalized form.

The company traces its roots to three Colorado brothers, who launched Skinit in 2004. They produced "skins" that could be applied to personalize all sorts of personal electronic devices -- from cell phone to laptops.

Global Wireless Entertainment Inc., an international company that does product licensing and produces downloadable ringtones and other wireless-device services, invested in the startup and acquired Skinit in 2006. They moved the company to San Diego.

Skinit Tailgate Packs are available in three sizes -- one for cars, one for pickup trucks and sport utilities, and one for RVs, though Buss said many people are buying the RV-sized team emblems and increasing their impact by putting them on smaller vehicles.

The car-sized Lions pack is $49.95, the truck-sized version is $99.95 and the RV version is $149.95.

The various emblems are made from 3M Controltac automotive-grade vinyl with a patented adhesive that can be removed without leaving any residue. Buss said they should last not only throughout a full sports season but as long as a year before fading.

For details and additional information, visit the www.skinit.com or www.tailgatepacks.skinit.com.