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Renault Megane by Fernando Alonso |
Fernando Alonso is back at Renault, once again racing for Renault F1 Team. With its “We all feel something special when we buy a new car” baseline, the new international ad campaign has a mischievous, easy-going feel, underlined by the use of the song “Cheek to Cheek”, by Fred Astaire for the TV commercial. [source]
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