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Nissan pulls out of Detroit auto show | The Detroit News | detnews.com |
Nissan Motor Co. became the third Japanese automaker to pull out of the North American International Auto Show when it announced Monday that it would skip the Detroit and Chicago shows early next year to save cash.
Nissan has already unveiled the three new additions to its U.S. lineup -- the Nissan Cube compact, the Nissan 370Z sports car, and the premium Infiniti G37 convertible shown last week at the Los Angeles car show.
In weighing whether to come to Detroit and show the vehicles again, "we felt this was probably right now, not the best way to invest marketing money," said spokesman Alan Buddendeck.
"This is not a comment in any way about the importance of the Detroit or Chicago auto shows," he said.
The company said in a statement that its decision was "based on the fact that we have no major new products to show at the 2009 Detroit and Chicago auto shows as well as the current economic conditions which will impact the shows' marketing effectiveness."
Suzuki Motor Corp. and Mitsubishi Motors Corp. also said recently that they would not participate in the Detroit show. Previously, Germany's Porsche pulled out, saying the Detroit show did not reach its clientele as well as some other shows.
[source]
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Nissan to skip auto show | The Detroit News | detnews.com
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