The annual car shows is usually the venue where auto makers attract potential buyers and show off their latest products not only to the media, but also to industry competitions. However, due to the current economic downturn directly affecting the auto industry, a lot of manufacturers are deciding to let go attending the present series of events to lower costs. Surprisingly enough, it is not only the smaller, struggling companies that you might expect to hold back, but even high-end brands like Rolls-Royce and Ferrari have also decided to shorten their participation by giving up specific portions of the lineup of events.

It is reported that the Detroit Auto Show early next year, one of the biggest car shows in the vehicle manufacturing industry, will miss the following brands from its display areas: Ferrari, Rolls Royce, Land Rover and Suzuki. Even though these brands are considered minor players, some major brands have also expressed that they will not also be present in the event. Mitsubishi announced last week that it was dropping out of the affair, and lately Nissan revealed that it cannot be part of the Detroit show. Furthermore, the Japanese car manufacturer earlier also made public its decision that it would not be present in the Chicago Auto Show in February 2009 as well, but, because of pressure from dealers, has lately confirmed that it will attend the Chicago event.

[source]