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LA Acura dealer spends $20 million upgrading dealerships in hopes that brand will become Tier 1 |
It seems like dealer Dave Conant really believes in Acura and Honda’s U.S. executives when they say Acura will soon be a top-tier luxury brand playing in the major leagues with Lexus, Mercedes and BMW. So much so that Conant spent $20 million upgrading his Acura dealership in suburban Los Angeles betting that this time Honda will succeed.“We invested in this facility on the bet they really mean it,” Conant told Automotive News.
Jeff Conrad, vice president of American Honda’s Acura division admits that...
[source]
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