| Submit Your Article | |
| Contact Us | |
| Our RSS Feed | |
| Our Blog | |
|
|
Is The Lexus LF-A Betraying The Brand? |
The fastest way to kill an automotive brand: sell a POS. The bloodletting caused by a brand new clunker can be spectacular. Anyone remember the 1981 Cadillac Fleetwood V-8-6-4? How about the Cimarron? It has taken Caddy more than 20 years to climb back from that double debacle if, indeed, they have. But there’s another, slower and more insidious way to ruin a storied car brand: distraction. When a car maker builds a vehicle that muddies the marque’s core message, it mortgages its future. To wit, the Lexus LF-A.
Talk to me in ten years, when the bloom is off the rose. Meanwhile, building a car that’s a genre too far is one thing. Offering a product that completely betrays your brand values is another. I don’t need to resurrect my arguments against the so-not-a-luxury-car Lexus IS-F. Actually, I do. The new LF-A supercar takes the exact same mistake made by the IS-F to the next level, combing brand betrayal with yet another cardinal sin for automotive brand managers: the halo car.
[source]
Add your comment:
Is The Lexus RX400h Going To Be The Benchmark For A Green SUV?
During the first 100 miles in the 2009 Lexus RX 400h, the first thing you have to get used to is starting it.It's strange to turn the key and nothing seems to happen with this luxury hybrid. When in electric-only mode, the RX 400h makes only the... More »
2008 Lexus IS F
The Lexus reputation for building high-quality, ultra-quiet and fine-driving semi-sporting machines is about to come to an abrupt halt. Because what Lexus has here, with the new IS F, is a bona fide hot-rod — the most un-Lexus-like Lexus ever put... More »
2012 Lexus GS-F
There was a time when Lexus was a catchphrase for Luxury and build quality, but that’s changing fast, with a slew of models on the way that take high performance right to the European competition. Already there is the IS-F, the V8 powered version... More »
Lexus leads J.D. Power dependability for 14th straight year
Click above for results 2008 J.D. Power Dependability StudyJ.D. Power and Associates has just released its 2008 Vehicle Dependability Study that attempts to measure vehicle quality throughout the first three years of owning a vehicle, and for the 14th... More »
Lexus Leaps Forward In JD Power and Associates VDS Dependability Study
Deterioration in vehicle quality during the first three years of ownership—determined by comparing long-term dependability rates to initial quality problem rates—strongly affects overall customer satisfaction as well as customer willingness... More »
More...
