The redesigned 2010 Ram 2500 and 3500 Heavy Duty pickups will offer more content at a lower price, Chrysler Group LLC announced today.

The big rig pickups will start at $28,165 for a regular cab models, $31,415 for Crew Cab models and $36,865 for Mega Cab models.

For this model year, Ram will discontinue the Quad cab heavy duty trucks, replacing that with the larger Crew Cab model. All prices include $950 for shipping.

The new Ram adopts the looks introduced in the Dodge Ram 1500 pickup last year, though additional design features were added to the bigger trucks.

The pickups will come with either a 5.7-liter Hemi V-8 or the 6.7-liter Cummins diesel inline six-cylinder engine.

While the powertrains carry over from the previous generation, the exterior and interior have been reworked to provide a quieter and smoother ride.

Interior features, which are similar to the Ram 1500, include: a steering column mounted gear shifter to create more room in the center console, optional navigation system and two-tone leather interior. Other features include heated and ventilated front seats, heated rear seats and 10-speaker surround sound stereo.

"We believe we do well against our competition because we are aggressively priced and offer a great product," said Mark Heber, director of Dodge Ram marketing, this week during the media launch of the truck.

The Ram heavy duty will also come in the popular high-end Laramie edition, starting at $42,240 as well as an off-road Power Wagon, starting at $45,780.