Chrysler LLC will launch is "If you can dream it, we can build it," marketing campaign next week, which aims to create an image that the now private automaker is moving fast to respond to customer needs.

Executives today unveiled the new corporate campaign, which ads will debut April 14, during professional basketball and hockey games, and the marketing plans for the Dodge Journey crossover, which kicks off this week.

The "If you can dream it" ads are the latest in a series of image-building campaign which seeks to redefine the automaker, said Chrysler Chief Marketing Officer Deborah Meyer. The first of such ads, the "New Day" campaign aired in February.

"The new Chrysler is nimble, fast and aggressive," she said. "The only way we can do that is to be very in touch with the consumer."

The first television spot, "Assembly Road," is designed to show Chrysler is listening and is creating an emotional connection between the customer and their vehicle, she said.

The spot shows an incomplete vehicle rolling off the assembly line and onto the open road. As a chassis rolls down the road, school children, a police officer and other run to place components on the car, such as My Gig entertainment system and Swivel 'n Go seating system. The spot closes "If you can dream it, we can build it" tag line.

The campaign also features print ads, in publications such as the Wall Street Journal and Forbes, and ties into Chrysler's recently launched Consumer Advisory Board -- an online community where users can give their advice to the company and answer questions from Chrysler staffers.

Chrysler also unveiled the marketing push for the Journey crossover. That launch will be the automaker's largest-ever online effort, with 29 percent of total spending going toward the Internet.

In a different take on the new corporate tagline, the Journey ads say "If you can dream it, do it."

"Wherever potential owners go -- online, in print, on television, at events," said Mark Spencer, senior manager for Dodge communications, "We will show them how the Journey can help them live a bigger life with a focus on class exclusive features and the best value in the segment."