Maybe they simply ran out of ideas.

That is the only explanation I can come up with in trying to describe some of the new car designs being sold by the manufacturers.

Case in point, the new Lexus RX models.

As the best selling model for Lexus, the RX is certainly important to the overall bottom line at Lexus – one would think that any tinkering with a winning design would create an even better design.

Evolutionary details abound…

…revolutionary ideas?  Not this time around.

I won’t argue that the folks at Lexus know what they are doing, but the wolf is always at the door.

And don’t think for a minute the execs at other manufacturers aren’t aware of what a cash cow the RX is for Lexus.

In evolution of the RX, could a revolution capture the business?

Let’s be honest, Lexus isn’t known for taking big risks.  They know what works, and to deviate from that could spell disaster.

Or could it?

Case in point, the new IS coupe.  Noticeably absent from that lineup is the availability of larger engines.  While the IS-f maybe a halo for the sedan, the coupe IS-f would certainly cast an even larger shadow.

And so it is with the RX as well, a great car done well.

But more importantly a great car done safely.

Sterile.

No sharp edges to hurt yourself on.

And in the end that may be all that matters.  The cash registers at Lexus dealers throughout the US will ring up sale after sale from soccer moms not content to truck the tykes around in a minivan.

And everyone at Lexus will be happy because their bonus checks will keep rolling in.

And the competitors will sit on the sideline and envy the money generated by the RX.

OR MAYBE SOMEONE WILL SIT UP AND TAKE NOTICE

That in a time of evolution a revolution is brewing.

Now that would make for some interesting reading.

Do you think Lexus should have stepped outside of its comfort zone to create a revolutionary product, or do you agree with their strategy of evolutionary thinking?

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Written by: Agent 00J



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