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Audi has set itself a goal of building 1.5 million vehicles per year by 2015 and to produce at that level the carmaker will need to expand its current capacity. That is likely to be the main reason why management is looking at a new production site in the U.S. As Stadler pointed out during the interview, the weak dollar is not the main reason. Rather, Audi has a long-term strategy in mind. One condition Stadler has is that a majority of the vehicles manufactured in the U.S. will need to be sold locally. If Audi were to build a new plant its output would likely be in excess of 150,000 vehicles per year but at present Audi only sells about 100,000 cars per year in North America. This number will have to increase by at least 50% before there’s any chance Audi will start production in the States. [source] Add your comment:
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